WORLD HAPPINESS FELLOWSHIP LICENSE Information
Alexia Georghiou is the Founder of Knoxville Happiness Coalition, parent company of World Happiness Fellowship.
On March 20, the World Happiness Fellowship brings together a dynamic cross-section of the world — from C-suite executives to emerging leaders — spanning industries including healthcare, finance, automotive, education, nonprofit, and entrepreneurship.
This annual International Day of Happiness gathering blends high-level thought leadership with inclusive community connection, creating meaningful networking across sectors and leadership levels while spotlighting organizations committed to culture, performance, and impact in headquartered in East Tennessee.
Become the leader of happiness in your city. Host an official March 20 event with the World Happiness Fellowship license.
Please review the contract, and fees below. The official contract and payment link will be sent to your email through Open Sign software.
Contact us to see if your city is available for licensing. We honor one license holder per city worldwide.
alexia@knoxvillehappinesscoalition.com
WORLD HAPPINESS FELLOWSHIP
GLOBAL CITY LICENSE AGREEMENT
This Global City License Agreement (“Agreement”) is entered into as of __________ (“Effective Date”), by and between:
Knoxville Happiness Coalition, the parent organization of the World Happiness Fellowship, headquartered in Knoxville, Tennessee, United States, hereinafter referred to as the “Licensor,”
and
[Licensee Name], located in [City, Country], hereinafter referred to as the “Licensee.”
The Licensor is the owner and operator of the World Happiness Fellowship brand, intellectual property, branding assets, and official media channels.
The Licensee desires to host a city-based fellowship event and use the World Happiness Fellowship brand under the terms and conditions set forth in this Agreement.
1. PURPOSE OF AGREEMENT
The purpose of this Agreement is to grant the Licensee a limited, non-exclusive, non-transferable license to organize and promote a city-based World Happiness Fellowship event using the official brand, media assets, and logos.
This Agreement does not constitute a partnership, franchise, employment relationship, or joint venture between the Licensor and the Licensee.
The License grants permission only to use the brand under the conditions outlined herein.
2. BRAND OWNERSHIP
All trademarks, logos, visual assets, promotional materials, media, and branding related to the World Happiness Fellowship remain the exclusive intellectual property of the Licensor.
Licensee acknowledges that the following are owned solely by the Licensor:
- The World Happiness Fellowship name
- Associated logos
- Media assets
- Branding materials
- Promotional graphics and templates
Licensee receives no ownership rights and may only use these materials according to the terms of this Agreement.
3. LICENSED USE OF BRAND
The Licensee may use the World Happiness Fellowship name in connection with a city-based event under the naming convention:
World Happiness Fellowship [City Name]
Examples include:
- World Happiness Fellowship Doha
- World Happiness Fellowship London
- World Happiness Fellowship Toronto
4. LICENSE FEE AND PAYMENT TERMS
In consideration for the rights granted under this Agreement, the Licensee agrees to pay a one-time licensing fee of One Thousand Two Hundred United States Dollars (USD $1,200).
The license fee:
- Is a one-time payment
- Does not require annual renewal
- Is non-refundable
- Is non-transferable
- May be relinquished at anytime in writing to Alexia Georghiou
The License becomes effective only after payment is received in full by the Licensor.
The license fee provides the Licensee with permission to:
- Use the World Happiness Fellowship name
- Use approved branding and media assets
- Promote events under the fellowship designation
The license fee does not include:
- Event funding
- Marketing budgets
- Operational support
- Speaker fees
- Venue costs
- Insurance coverage
The Licensee remains fully responsible for all operational costs.
The license granted under this Agreement may not be transferred, sold, or sublicensed without written consent of the Licensor.
5. WEBSITE RESTRICTIONS
Licensees may not create independent websites using the World Happiness Fellowship brand.
All promotions must direct audiences to the official website:
www.worldhappinessfellowship.com
Licensees may promote events on their own websites only if:
- Official brand assets remain unchanged
- The official website is clearly referenced
6. MEDIA ASSET USAGE
Licensees must use official media assets without modification.
Prohibited alterations include:
- Removing official design elements
- Changing brand graphics
- Replacing the Sunsphere landmark associated with Knoxville branding
- Editing logos or visual identity
Licensees may add:
- Their city name
- Their organizational logo
- Sponsor logos
Example:
World Happiness Fellowship Doha
with sponsor logos displayed.
7. SOCIAL MEDIA POLICY
Licensees may create city-based social media accounts.
Approved naming formats include:
- World Happiness Fellowship Doha
- @FellowshipHappyDoha
Social media may be used on platforms such as:
- YouTube
- Spotify
- Bluesky
- X
All posts must include the hashtag:
#fellowshiphappy
Whenever possible, tag:
@fellowshiphappy
Licensees are encouraged to repost official fellowship content.
8. VIDEO CONTENT POLICY
All event video recordings must be submitted to the Licensor prior to public distribution.
Videos must be sent to the founder of the World Happiness Fellowship:
Alexia Georghiou
The Licensor will determine whether the content will be published on official channels.
Only after official publication may the Licensee share the video publicly.
9. PHOTO SHARING POLICY
Photos from fellowship events may be shared freely.
All posts should include the official hashtag:
#fellowshiphappy
10. PODCASTS AND MEDIA INTERVIEWS
If the Licensee promotes an event through:
- Podcasts
- Television interviews
- Radio interviews
- News publications
The Licensee must provide the media link to the Licensor.
The Licensor may distribute the content through official social media channels and on platforms including Spotify.
11. EVENT REQUIREMENT
The Licensee agrees to plan and execute in good faith an in-person World Happiness Fellowship event within their city.
Events should promote themes including:
- Happiness
- Leadership
- Cognitive performance
- Community wellbeing
12. SPONSORS
Licensees may obtain sponsors to support their events.
Licensees are solely responsible for:
- Negotiating sponsor agreements
- Vetting sponsor organizations
- Managing sponsor relationships
Sponsors must align with the mission and integrity of the fellowship.
13. INDEPENDENT OPERATION
Licensees operate independently and assume full responsibility for:
- Venue selection
- Speaker invitations
- Sponsor agreements
- Event planning
- Insurance procurement
- Financial management
14. LIABILITY DISCLAIMER
The Licensor and the Knoxville Happiness Coalition shall not be held liable for:
- Event expenses
- Financial losses
- Contractual disputes
- Venue agreements
- Sponsor disputes
- Legal claims
- Personal injuries or damages
Licensees assume full responsibility for all operational and legal obligations.
Licensees are encouraged to obtain appropriate event insurance.
15. LICENSE LIMITATION
This Agreement grants only the right to use the World Happiness Fellowship brand.
It does not provide:
- Financial support
- Event funding
- Operational oversight
16. TERMINATION
The Licensor may terminate this Agreement immediately if the Licensee:
- Violates brand guidelines
- Uses media assets improperly
- Misrepresents the organization
- Fails to uphold the fellowship mission
Upon termination, the Licensee must immediately cease all use of branding and intellectual property.
17. FOUNDER AUTHORITY
The founder of the World Happiness Fellowship, Alexia Georghiou, retains final authority over:
- License approvals
- Brand governance
- Media distribution
- Fellowship standards
18. GOVERNING LAW
This Agreement shall be governed by the laws of the State of Tennessee.
All disputes shall be resolved within the jurisdiction of courts located in:
Knoxville, Tennessee, United States.
19. ENTIRE AGREEMENT
This document constitutes the entire agreement between the Licensor and the Licensee.
Any amendments must be made in writing and approved by the Licensor.
Payment and License Termination
Payment for the license is due within five (5) business days of the date the contract is signed. For purposes of this agreement, “business days” means Monday through Friday, excluding federal and state holidays in Tennessee. If full payment is not received by the due date, the license granted under this agreement shall automatically terminate without further notice, and the licensee shall have no rights to use the licensed materials or services.
SIGNATURES
Licensor
Knoxville Happiness Coalition
Parent Organization of World Happiness Fellowship
Name: Alexia Georghiou
Title: Founder
Signature: ___________________________
Date: _______________________________
Licensee
Name: _______________________________
Organization: _________________________
City / Country: _______________________
Signature: ___________________________
Date: _______________________________
EXAMPLE HOW TO PLACE SPEAKERS, SPONSORS, LICENSED CITY VISUALS ON OUR MEDIA ASSET WITHOUT ALTERING IT


AI Is Changing Work — Here’s How Leaders Ensure Humans Stay Essential
Research from Shawn Achor (Harvard Business Review, 2012) shows that when teams operate from a positive cognitive state:
• ~31% increase in productive energy
• ~37% higher sales performance
• ~40% greater likelihood of promotion (leadership readiness)
• Up to 3× greater creativity
• ~23% reduction in the negative effects of stress
These effects are durable. When positive habits are practiced for as little as three weeks, gains persist months later — indicating systemic change in how the brain processes information, not temporary motivation.
“World Happiness Fellowship embodies happiness as a science, skill and tool to empower employers and employees alike to embrace simple actionable strategies together to improve overall wellbeing.”
~ Alexia Georghiou, Founder, World Happiness Fellowship
March 20
A retreat-style experience for leaders who need to refuel.
This is not another conference.
It’s a pause.

The World Happiness Fellowship is an in-person retreat designed for leaders across industries and disciplines who are carrying a lot—and want to leave resourced, grounded, and clear.
If you are leading through complexity, change, or burnout and you want leadership to feel more steady, more human, and more effective, I invite you to join us. ~ Alexia Georghiou, Founder World Happiness Fellowship
Who will be there:
Leaders from business, nonprofit, government, education, healthcare, and community organizations.
Come as you are.
Leave refueled.
Come for Fellowship Find Community
The Fellowship is just the beginning. It connects you to the Knoxville Happiness Coalition’s year-round leadership community; where monthly academy offerings and in-person gatherings support leaders in sustaining clarity, energy, and wellbeing long after the event ends.

